Herald Motor Co. is a British motorcycle manufacturer and importer based in Cambridgeshire.

Over the past years Herald has grown into a cult motorcycle brand with big ambitions. Our iconic style of 125cc, 250cc and 400cc motorbikes have seen a growing number of riders converting to our head turning, easily-affordable range.


Herald Motor Co. entered the motorbike sector over a decade ago working with partners to import classically-styled motorbikes. We go over each bike from top to bottom and our team of dedicated mechanics test ride each one.

Our passion for motorbikes meant the goal was always to design and manufacture in Britain. As a division of an award-winning engineering company, Herald can design and produce parts in-house and have the facilities to develop and manufacture our own British-built motorcycles. The Brute 500 is the first bike to be designed and built at our headquarters. Having completed the prototype, the next stage is final testing and development ready for sales in late 2019.


We now offer 24 months RAC Breakdown Cover with all newly registered Herald motorcycles!

The RAC breakdown package provides exactly the same level of cover for motorbikes as cars. This includes: At Home, Roadside, Recovery and Onward Travel. It means that your motorcycle would be fixed at the roadside, or if you breakdown at home. If it can’t be fixed it would be towed anywhere in the UK as patrol vans are equipped with special trailers and loaders to transport bikes safely. There is no charge for this cover, which also includes support from the RAC Accident Care team if you are involved in an accident. More Info

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